My story started in 2011 as a guest presenter on the BBC’s Royal Ascot Ladies day racing. Taking part in these types of events is important for building your brand and making connections. In 2012 I won the London lifestyle award for the best fashion retailer.

I have always tried to do my best and work with passion and balance, today I wanted to talk to you about my philosophy.

I believe that in the last few years the world of fashion has risen faster and faster. You always have to pay attention to what is happening and the next important piece of news. You must pay attention to all the different materials that you want to use in your collection and make sure that they are coherent and in the moment.

Nowadays there are some new themes that you must respect, sustainability and new technologies are very important in this world, I try to be as sustainable as possible and use modern fabrics such as recycled plastics in my hats.

The concept of fashion is very different from the past and all the fashion companies want to teach something new to the consumer.

As for experiences, these are very high on the agenda for fashion companies, everyone wants to give a memorable experience to their customers using smells, sights, and beautiful packaging. If a customer walked into your shop and automatically feels calm, happy, and special, they are more likely to purchase. Along with this, there is the need to be unique, lots of designers are creating something personalised for each client. I love finding new ideas for my clients, and bringing in a sculptural element so that all the designs are different from others and have a unique quality.

Building your label is important and one way of doing this is with Instagram and Facebook. These platforms are a very useful way of sharing your designs and idea to the consumer as well as stylists and media. It also gives you inspiration by enabling you to view the latest trends and designs. Events are also important to help build your brand, I participate in some racing events like Royal Ascot, weddings, these are important for showing collections, new designs and for meeting clients.

I believe that having a good relationship with your clients is very important and social media can help you communicate your philosophy.

“People think that hats are only for the occasion, that they are only simple accessories”

But it is not true.

To create a new hat, you must spend a lot of time on it and be very precise.

When starting to design; you must research and find inspiration that can be appreciated by all your customers. Once you have finished with the drawing of your designs you must research all the materials.

This is one of the most important parts for creating, you must be precise and select all the materials that will help you reach the best result. I think that everything is about balance and proportions, you have to create a MAGIC PIECE perfectly fitted with the shape of your face and the tone of your skin. If you have passion and creativity you will reach your goals!!

I am completely in love with this awesome world even if sometimes It’s hard. Things can be difficult when you are trying to compete with lots of designers…. But it is very fulfilling when people start following you and your philosophy. I am so glad I can share my creations and passion with you.

Summer season is arriving, and I cannot wait to share my new collection with you for this season…. Coming Soon!

Katherine Elizabeth x